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Psychological support for people who want to grow and understand themselves better.

I am Gregor Braun, a psychologist in Zurich. I support people who want to understand themselves better, make more conscious decisions and navigate personal or professional transitions with greater self-leadership.

My path through consultancy, academia and management

My Journey

C. G. Jung

Before I began working in psychology, I spent many years in academia, consultancy, management and sustainability. I have worked with organisations that deal with change, responsibility and long-term development. Among other things, I have worked for international consultancy firms such as BCG and Quantis, as well as at educational and research institutions in Basel and St Gallen.

What I witnessed across all these contexts was a recurring pattern: organisations investing enormous energy into external change while the inner dimension remained untouched. Strategies shifted, structures were redesigned, processes were optimised. And yet the same dynamics kept re-emerging, because the people driving the change — their beliefs, patterns, values and unspoken fears — had stayed the same. I came to believe that lasting change works from the inside out, not the outside in. That conviction is the foundation of everything I do.

Over time, it has become increasingly clear to me that external change has only limited impact if inner development does not keep pace. That is why I have focused my work more strongly on psychology, coaching, self-leadership and emotional work.

Today, I combine these different perspectives: scientific thinking, experience with change processes, psychological counselling and working with people going through personal and professional transitions.

“Until you bring the unconscious into your consciousness, it will govern your life, and you will call it fate.”

Qualifications and experience

My work combines psychological training, further coaching qualifications and practical experience with individuals, teams and organisations. This allows me to look at personal questions from a psychological perspective, while also taking professional dynamics, change processes and self-leadership into account.

My qualifications are verified by Psychology Today. In our work together, I use scientifically grounded approaches such as Acceptance & Commitment Therapy, cognitive behavioural therapy, systemic coaching and working with inner parts.

Psychological Counsellor

Diploma, Paracelsus School Switzerland

Acceptance & Commitment Therapy

Further training with Dr. Russ Harris

Systemic Coach

Coach Akademy Switzerland

Participatory leadership

The Art of Hosting

Training and further education

Certified Facilitator

Climate Fresk Association

Master of Science

Utrecht University

Career history

Co-founder & psychological counsellor / coach

Therapy Central

Leadership Coach

EBP Switzerland

Sustainable transformation processes

Boston Consulting Group

Development Manager

University of Basel

Scientists

Swiss Federal Laboratories of Science & Technology

Happiness is the meaning and purpose of life, the whole aim and the end of human existence.

ARISTOTELES

What matters to me personally and shapes my work

Sustainability

My work gives me a sense of purpose. As a coach and psychological counsellor, I aim to support and inspire sustainable processes of transformation. When we build a strong inner foundation, both my clients and I can navigate the outside world with greater ease and have a positive impact not only on our own lives, but also on those of our families and communities.

Mindfulness

I am convinced that understanding and nurturing one’s own mind is the key to personal well-being. And the foundation for genuine change in the world. As a coach and psychological counsellor, this approach is not only part of my work but also part of my everyday life: I meditate daily, consciously align my actions with my values, and regularly take part in mindfulness retreats to continually deepen my own practice.

Movement

Look after your body – it’s the only home you’ve got. I learnt this phrase early on from my parents, who are both doctors, and it has stayed with me to this day. A balanced diet, good sleep and regular exercise are essential for me. As a coach and psychological counsellor, I know that these not only form the basis for a healthy body, but also for a clear, strong mind.

Practice in Zurich

I work at Therapy Central in Zurich. Sessions can take place in person or online, in English or German. The first 30-minute introductory session is free of charge.

Contact & Location

© 2026 Gregor Braun

Psychological counselling & coaching in Zurich and online.

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Limmatquai 138, 8001 Zurich, Switzerland

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